How Confidence Scoring Works
The Consummah Confidence Score is not a fatwa. It is a practical trust indicator based on available product evidence — how clearly a brand discloses its ingredients, whether certification exists, and how the broader community has engaged with the product.
What goes into the score
Five categories combine to a maximum of 100 points. The bar length below shows each category's share of the total. Genuine, verifiable certification carries the most weight by design — it represents independent confirmation, which we treat as stronger evidence than disclosure or research alone can provide.
Certification / Verification
Whether credible halal certification is present — from a recognised body, on the label, and verifiable. This is the single largest factor in the score: a genuine, named certification is the strongest evidence we can have, and the formula reflects that directly rather than treating certification as one signal among equals.
Halal ingredient confidence
Ingredient-level concerns and source clarity. Are there animal-derived components? Are enzyme and flavouring sources specified? A clear, single-source ingredient profile is rewarded here even without certification; an unresolved or ambiguous ingredient (such as an unspecified "natural flavouring") is penalised here even if the brand is highly transparent elsewhere.
Ingredient Transparency
How clearly the brand discloses ingredients and sourcing — on the label, on the website, and in response to direct questions. Vague "natural flavouring" with no further detail scores lower.
Manufacturing Clarity
Whether production risks are explained — cross-contamination policies, shared facility disclosures, and manufacturing standards.
Evidence Quality
Label review, website review, brand response, and community submissions. A brand that engages directly with halal queries scores higher than one that ignores them.
Important
A high score does not mean a product is certified halal. It means the available evidence suggests a higher degree of confidence. Always consult a qualified scholar or trusted certification body for definitive religious guidance. The Consummah score is a research tool, not a religious ruling.
Certification status: three states
Every product page leads with one of three certification states, shown prominently above the score itself. The colour is deliberate: certification status is a different kind of fact from the score, so it is never shown in the same green/amber/red palette used for score quality.
Halal Certified
A recognised certifying body has reviewed this product. The score reflects evidence quality on top of that certification.
No Formal Certification — Independently Researched
No certifying body has reviewed this product. The score reflects our own ingredient-level research instead.
Certification Unclear for This Variant
Some flavours or variants of this product are certified, but the specific one being viewed is not confirmed either way. The score is marked provisional until this is resolved.
When a product shows the third state, the score itself carries a Provisional tag, and the breakdown below it is marked as reflecting available evidence only. This is deliberate: a provisional score is not the same kind of fact as a fully evidenced one, and we don't want the two to look identical at a glance. If you can confirm the certification status of a specific variant, please submit a correction — this is one of the most useful things the community can help resolve.
How we research each product
Label & ingredient review
We examine the full ingredient list, additives, and any allergen or source disclosures.
Brand contact
Where ingredient sources are unclear, we contact the brand directly and record whether they respond — and what they say.
Certification verification
We check for halal certification from recognised bodies and verify it is current.
Community signals
Community-submitted information is reviewed and incorporated where it adds reliable evidence.
These steps happen in roughly this order for every product, though later steps can prompt us to revisit earlier ones — for example, a brand's response during contact can change how we classify an ingredient in the first step.